About Us
Heritage in Motion
"A Movement Through Time"
Heritage in Motion is a lifestyle clothing brand rooted in the rich history of basketball culture, celebrating its legacy while embracing the evolution of modern streetwear and fashion. The brand honours the icons of the past, channels the energy of today’s stars, and paves the way for a future where heritage and innovation coexist. It’s not just about clothing, it’s about empowering individuals to walk with confidence and carry their own aura.
Core Meaning
Heritage- Represents the timeless influence of the game, from its legendary icons to its impact on streetwear and culture. It’s about honouring the past while reinterpreting it for a new era.
In Motion- Reflects the dynamic energy of life: progress, movement, and confidence. It’s about stepping forward with boldness, presence, and an aura.